Concrete pilots and experiments we are shaping with farmers and early members — not vaporware slide fodder. Each tile
opens a fuller narrative; logistics-heavy ideas tie back to Tue/Fri drops and our three organic partner farms.
Now
Core product
Cut-offs and delivery windows, substitutions, order tracking, receipts and issues, farmer packing and payouts, messaging, notifications, and demand analytics.
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Next
Product extensions
Multi-address book, skip weeks, referrals with Leaf Points, amendment countdowns, driver notes, QC photos, ratings, picker MVP, corporate stipends, compost loops, and open farm days.
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Exploring
Differentiation
Adopt a bed, rotating farm spotlight, Surprise Me boxes, a seasonal calendar, smarter recipes, and footprint storytelling.
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Exploring
Stay with us
Leaf Points, Zero Waste streaks, redemption perks, and a tiny Customer Advisory Board.
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Exploring
Local truth
Spaza pickup corners, farmer voice notes, seasonality content, and Afrikaans / English / isiZulu UI.
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Exploring
Scale cleanly
Granular pack sizes, cooler‑bag returns, smarter substitutions, farmer harvest signals.
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Exploring
Fair revenue
Late cut‑off rush fee, physical gift cards, artisan marketplace commission, Pay It Forward boxes.
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Exploring
Belonging
Unboxing wall, neighbourhood forums, annual chef contest.
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Exploring
Product craft
Offline lists, voice assistants, printable fridge PDFs, anonymised farmer analytics.
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Exploring
Acquire kindly
Seasonal cooking Zooms, loadshedding veggie guide, corporate wellness, micro‑influencer affiliates.
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Exploring
Proof
Annual impact PDF and per‑SKU pricing breakdown tooltips.
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