Marketing & growth
Acquire kindly
Education‑first marketing fits organic premiums — we teach, then we convert.
Free seasonal cooking workshops
Monthly 30‑minute Zoom using only current box contents; recordings become YouTube evergreen.
Load‑shedding cheat sheet
Email guide: keeping greens crisp without fridge for hours — practical care that earns inbox trust.
Corporate wellness programme
B2B bundles — e.g. 20% employee discount when HR sponsors ≥50 seats in Midrand‑adjacent firms.
Affiliate bloggers
Unique codes for Gauteng food creators (~15% commission first three orders) — authentic neighbourhood discovery.