We're on a mission to fix the way Gauteng eats.

Illustration — farm produce going from soil to table

Farm2Fridge was born in a Centurion kitchen, surrounded by wilting supermarket 'organic' spinach that had travelled 1 500 km. We asked: why can't we eat what grows right here, picked when it's actually ripe?

So we drove out to meet the farmers. We found passionate growers in Bronkhorstspruit, Hekpoort and Cullinan — certified organic, but struggling to reach urban tables. Supermarkets took 60 days to pay them. Tons of perfect produce went to waste.

That's wrong. We built a better way.

Our model (explained simply)

For you: Fresh, traceable, affordable organic food delivered twice a week. No hidden markups.
For farmers: Fair prices, payment within 48 hours, and exact demand forecasts — so they grow only what will be eaten.
For the planet: Batch delivery + bicycle couriers cut emissions by 80% vs traditional grocery delivery.

Fresh vegetables and fruit arranged on a kitchen table

Meet our first three farms

Schoonoord Organics (Bronkhorstspruit) — 3rd generation. Speciality: leafy greens & herbs.
Hekpoort Harvest (Magaliesburg) — Heirloom tomatoes, peppers & cucumbers.
Cullinan Free Rangers — Pasture-raised eggs and seasonal veggies.

The team

Jessica Nkosi — Co-founder (ex-Pick n Pay fresh produce buyer)
Hennie van der Merwe — Co-founder (logistics engineer)
Thabo Molefe — Head farmer liaison (agronomist)

Become a Farm2Fridge member Partner with us (farmers)

Questions? hello@farm2fridge.co.za