Monetization experiments
Fair revenue
Capture willingness‑to‑pay moments without punishing planners — and widen basket via adjacent local makers.
Dynamic late cut‑off upcharge
Extended ordering window e.g. until 23:00 Monday for Tuesday route with a transparent ~R20 rush harvest fee.
Harvest batches stay predictable; last‑minute demand pays for operational stretch.
Physical gift subscriptions
Sell cardboard gift cards with QR redeem at weekend markets and health shops (Fourways‑style independents).
Bridges offline discovery to online subscription.
Add‑on marketplace for artisans
Honey, biltong, artisan bread, Gauteng‑roasted coffee — ~15% commission model with clear onboarding.
Positions Farm2Fridge as a local food hub, not only veg.
Pay It Forward box
Buy a routed box (e.g. ~R449) donated to a verified charity kitchen or old‑age home in areas like Mamelodi.
Corporate bundles + tax documentation story for B2B wellness buyers.