Retention & loyalty
Stay with us
We want habit and joy — not infinite promo codes. These mechanics reward consistency, referrals, and feedback loops that actually reach founders.
Leaf Points
Earn points for meaningful actions — targets we are modelling:
10 pts completed delivery · 50 successful referral · 5 review with photo · 5 collection‑point pickup (save fleet km).
- Redeem toward free delivery, a bakery add‑on, or a sliding discount on the next box — exact catalogue TBD with unit economics.
Zero Waste streak
Customers who do not skip four consecutive eligible weeks unlock a small reward — e.g. free herbs bunch.
A streak counter on the home dashboard reinforces commitment without dark patterns; skips for holiday remain humane and configurable.
Customer Advisory Board
Invite 10–20 high‑frequency members into a private WhatsApp with founders — early feature previews, votes on next crops, ambassador energy.
Cost is mainly time; payoff is retention and product truth.