Impact & investor‑grade transparency
Proof
Customers and ESG‑minded investors should see where Rand flows — without drowning casual shoppers.
Annual Local Food Impact Report
Downloadable PDF summarising rand to farmers (<48 h terms), waste avoidance tonnes, modelled CO₂ vs supermarket baseline, bicycle km.
Designed for proud sharing — consumer IG Stories + board decks.
Transparent pricing breakdown
Tooltip beside price — illustrative split: farmer / logistics / platform / rider — tuned to real allocations per SKU category.
Radical honesty supports premium positioning when maths is fair.